Killer Fried Chicken. From the Heart of Birmingham.
Bonehead is a dive-bar-diner slinging booze, bones and banging tunes in the heart of Birmingham. The killer fried chicken restaurant approached me for a full rebrand, spanning a new logo, colour palette, typeface, illustrations, photography, videography and merch design, alongside a brand new website on a more future-proofed and scalable platform to showcase it all.
Bonehead
Hospitality
Website
2026
Process
I rapidly designed and built the new Bonehead website in Framer. The client needed a platform that was both adaptable and easy to edit, so I carefully structured CMS collections for the menu and blog, with taxonomy and relationships managed through Multi-Reference CMS collections. Bonehead's existing merch presence also needed to be brought into the new site, so I integrated Framer with Shopify via Framer Commerce, syncing their store and transforming it into something far more scalable and visually authentic to the new brand.
Outcome
Bonehead now has a website built for the future. A component-driven build, both micro and macro, ensures the site scales effortlessly as the brand grows, while their Shopify-powered store gives them the freedom to sell anything they want without ever compromising the Bonehead experience.
Credits
Creative Director
Dirt Wizard
Studio
The Alternative Studio
