Overview
Gelarto launched its new espresso-flavoured gelato range into the UK market with a campaign built around product discovery, sampling and a physical activation in London. The campaign creative extended into a dedicated microsite, giving the launch a central digital destination where consumers could discover the new flavours, learn more about the activation and enter a competition to win a weekend for two in Turin. Built in Framer to support a short turnaround without limiting the creative execution, the site balanced brand storytelling with a focused conversion journey, making the competition simple to understand and quick to enter.
