Before a single pixel was designed, I mapped out the full sitemap and content architecture for each page in Figma, followed by detailed wireframes for both the pages and the reusable section modules that would form the backbone of the site. As ROC were simultaneously undergoing a brand refresh, my design concepts fed directly into that process, helping to shape the visual direction of the brand itself. With the concepts finalised, I moved into full design, producing a complete set of section modules and a cohesive design system ready for build.